Licca-chan was introduced in 1967 and at first glance she's a lot like Barbie. She has a back story, family, a personality, careers etc. One thing I thought was funny is that Licca-chan is described as a "fan" of the Anne of Green Gables books. I read those books for the first time just before we moved here---imagine my surprise when I learned that they are super popular in Japan. Japanese kids read them in school. You can visit Green Gables Farm on Prince Edward Island (the Canadian setting for the novels) and I gather that it's a popular tourist destination for Japanese people and some even get married there. Go figure.
Anyway, so now on to my personal experience with Licca-chan. After I decided to do a blog about her I went and really examined the merchandise available and took photos. I was a little appalled by what I found. The only career options available to Licca-chan in my local toy store are food service, pet shop employee, childcare and beautician. And one lone nurse Licca-chan stuck in a corner. Don't get me wrong (or flame me), these are all very noble and important professions. But come on....
nurse and pet shop |
Pizza-La employee and cafe worker. or parent with two suspiciously red-haired children straight out of The Shining |
beautician Licca |
donut store employee is surprisingly popular? |
Japanese restaurant worker (lots of tiny sushi) |
teenage babysitter, judging by the looks of her |
and to top it off, she apparently has a French boyfriend (on second glance, he is labeled "papa" and the doll next to him is "mama" --I think they are Licca-chan's very young parents?) |
I also did some research on what Barbie is up to these days, just to make sure that this wasn't an overall doll trend. I am pleased to report that I was easily able to locate astronaut Barbie on the American Toys R' Us website as well as some other choices that were at least more interesting like singer/songwriter and ice skater. The full list of Barbie's careers astonished even me. Computer Engineer Barbie is pretty awesome.
Some of you may be thinking well, duh....feminism isn't as prevalent in Japan so why is this surprising? I suppose I was just taken aback to see it displayed so blatantly in the doll section of the toy store. But it is what it is, right? I guess I'll just let Cora pick what Licca-chan she wants and then get her a US President Barbie when we get home. Maybe Barbie will be a good influence on Licca-chan. ;D