June 27, 2011

Marketing 101

Listed below are familiar brands that are easily found here.  We think it's interesting to see which brands have successfully infiltrated the Japanese market.  Keep in mind though that for every one imported brand of a specific product, there are dozens of Japanese versions next to it on the shelf.  I've found some very tasty Japanese cookies, ice cream, juice, gum and candy.

Disclaimer: This is not a comprehensive or complete list....only what I've noted in passing.  I've been to about four different grocery stores, small to large in size and if I listed something here I've probably seen it in at least two of them.  Also you'll typically pay up to $5 more here for any of these, sometimes in a small package. 

  • Cheetos, Doritos, Pringles and Ritz crackers
  • Dannon Activia yogurt (here it is Dannon "Fit" "Bio" and comes honey, fig and kiwi flavors too)
  • Dove, Pantene and Biore (all manner of products)
  • Gillette razors
  • Hershey's chocolate, M&M's and Snickers
  • Heinz ketchup, French's mustard and Hellman's mayo
  • Clorets and Stride gum
  • Halls cough drops
  • Borden ice cream
  • Snyder's pretzels (only the flavors though, not the plain)
  • Campbell's soup (variety is limited)
  • Coke, Fanta and Canada Dry ginger ale
  • Kellogg's Frosted Flakes and Cocoa Krispies
  • Ocean Spray cranberry juice
  • Skippy peanut butter
  • Tide detergent
indeed.....













1 comment:

  1. Amanda D'EspositoJuly 4, 2011 at 8:33 PM

    Also...Febreze, Ziploc bags, Aquafresh toothpaste, Listerine, Pampers diapers and Maybelline makeup.

    ReplyDelete

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